We’ve added new conditional logic to our custom insights to help you write only the most relevant content.  

For example, you may want to word the sentence differently if a figure was higher or lower than expected – ‘profit was higher than normal’ or ‘profit was lower than normal’. With conditions, you can add data-driven logic to custom insights to determine if the profit was higher or lower, then print the sentence that is best suited for your story. 

Check out this video for a refresher on custom insights and to learn more about conditional logic:

Or visit our support article on Conditionals here