This month, we’re excited to introduce more flexible and dynamic custom content to make your insights mimic the deep analysis of an analyst. We did this by adding new parameters, as well as eight, advanced (and highly requested!) functions (see list below).


With our new filter parameter, you can select which dimension value you want to analyze. If our dimension is ‘category’, we can identify the max value of ‘technology’, giving you a more focused analysis.



New Functions: 

  • z-score
  • difference from mean
  • difference
  • percent difference
  • sum (two values)
  • sum of more than two values
  • largest positive absolute change
  • largest negative absolute change.


You can add these calculations directly to your custom insights, or you can add these within our conditional logic feature to specify when an insight should print.